"Entrepreneurship is living a few years of your life like most people won't, so that you can spend the rest of your life like most people can't.”
What is the Leverage Game?
The Leverage Game is about using leverage to buy your way into entrepreneurship then leveraging your skills to build your business for maximum earnings. It's about buying a business that allows you to make profit from day one and achieve financial freedom to retire early and live your dream life.
Why would buying a business be better than starting your own? Startups can take years to make money. Combine that with the failure rate of a new business within the first five years and your likelihood of making money AND retiring early are small.
What if you could skip that startup phase of entrepreneurship altogether? You know the part where you have to prove your concept, market to get new clients, build a reputation within your industry, and form relationships with important referral sources. Instead of struggling for years with a startup, you can buy an existing business that will jump start your earnings and allow you to make more money in 5-10 years than most people make in a lifetime.
How will Buying a Business Change Your Life?
I will give you an example from my own life and the thought process that led me to become an acquisition entrepreneur.
My husband and I are college educated and had good paying jobs after leaving grad school in 2010. Together we earned about $150,000 the first few years in the job market. However, we realized our raises were small (if any in my husband's case) and the job market at that time was still recovering from the housing crisis of 2008. This led to my husband being laid off by two different companies in one year.
Over the next two years, we tried a few startups, and my husband attended business school to get his MBA. We quickly discovered startups did not produce the immediate reward we wanted with many not being profitable for years, if ever. We also found that business school did not cover much about entrepreneurship. Just like other post-secondary programs, they teach you how to be a good employee. That was not our dream. We wanted freedom from a 9-to-5. We wanted both financial and personal freedom to do whatever made us happy.
During all of our exploration and research, we found one option that is rarely talked about. It is a secret world to most people, but one that could produce large gains in a short period of time. That secret is you can buy an existing business that produces income from day one. You can skip the startup phase.
We found a business to buy that cost $350,000. We only needed 10% down to get it financed through the SBA. It was a small business with less than 10 employees, which was a great starter business for us. The earnings of the company were stable at about $150,000-$200,000 per year, and it had been in business for over a decade. Sales and the referral sources were also well established and predictable. There was a skilled workforce in place.
We determined there were ways to maximize the income and make at least $300,000 per year just by implementing more efficient systems internally. Any growth in sales would be an added bonus. While this was a calculated risk, it really paid off. We ended up making between $400,000-$500,000 per year, well above what we could have ever made working our 9-to-5 jobs.
Tip:
Making the jump to buy a business in your late 20s to early 30s maximizes your earning potential and allows you to jump ahead of the average employee to retire early.
Our Story:
Hi, I’m Rachel. Seven years ago, my husband and I did something everyone around us thought was crazy. We bought an existing business and became acquisition entrepreneurs. While everyone we knew continued working for a salary and trying to build a nest egg, we jumped major income brackets and went from living paycheck to paycheck with good jobs to self-made millionaires in less than 5 years. All of this was possible with a little leverage (a small down payment for an SBA loan) and a lot of hard work. One calculated risk became a life-changing decision.
After growing our business for 7 years, we recently sold it for over 4x what we originally paid for it. On top of that, we only had to put 10% of our own money down for the original SBA loan that funded the investment. We now have the ability to retire before 40 and live the rest of our lives doing things we love.
We both came from humble beginnings and had to work our way to this point. We tried doing the normal path to success. You know the path. Go to school. Get good grades. Go to the best college. Find the career that pays you good money and work towards getting the one job you will have for the rest of your life. We did this until we realized that would never get us to the life we wanted to live. We discovered this little-known wealth strategy and decided it was worth taking a chance. To take the pressure off, we jokingly referred to our journey as the leverage game.
In life, I've always chosen paths that allow me to help others. Now my goal is to share what I learned and help you achieve wealth and financial freedom. The key is speeding up the process by buying a business that already has proof of concept, sales, relationships, skilled employees, and most important PROFIT. If you have a good work ethic, confidence and a desire to learn, you can do this and be successful. I will show you step-by-step how we did it.
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